How to Include Digital Signage in your Marketing Plan
From voice search activation to self-order dining, customers' needs are advancing every day.
With these rapidly changing technological advancements, there is a glaring challenge for marketers to maintain attention of their consumers. Today everything is going digital, including traditional signage. Market leaders in many industries have already adopted these digitised touch points in their marketing plans and seen major success from convergence and brand interactions.
If you haven’t already thought about going digital in your 2020 marketing plan, here is all you need to know!
1. Choose an effective and well trusted digital signage solution
Getting great brand exposure has never been more competitive than it is right now. If you are looking to gain exposure for your brand, you need to compete with your competitors in a way that satisfies and exceeds your potential customers’ expectations.
This is why it is so important to address digital signage in your marketing plan.
Businesses globally are upping their game in effective frequency (how many times a customer sees a campaign). Australians require 5-9 exposures to digital advertising to see increase in brand success. What this means for your business is having additional modes of digital signage can increase your campaign success up to 51% on average.
Seeking advice from a digital signage provider will provide you with the best digital signage software.
2. Define your goals
How do I get more brand exposure? How can I convert more sales now? How can I continue to convert sales in future? How can I get someone to switch to my brand?
If any (or all) of these questions stand out to you, it is clear you have already identified some things you would like to accomplish in your business.
To create a strong digital strategy, you need to identify your goals and objectives. Maybe you want to showcase jobs to attract business or maybe you want to increase your social media engagement and use of business hashtags. With any goal you want to achieve, digital signage is a great way to engage your customers.
3. Identify Audience
All successful marketing strategies address a particular audience segment. Your digital marketing strategy should be no different. When it comes to identifying your audience, you want to think about who are you trying to reach to achieve your goal? What are their defining traits? How will they best understand your message? In most cases, it is helpful to create a character profile to resemble your target audience. This will help you understand how to tailor your marketing message for optimum engagement.
4. Set measurables
After you’ve outlined your goal / objective and target audience, you need to consider how you will track the success of your efforts. This means you need to check that your objective is SMART (specific, measurable, attainable, relevant and timely).
For example, if your objective is to increase online sales - you may want to pose your goal in this format: “To increase online sales by 5% from customers who shop in-store in 6 months”.
This goal is made trackable through two variables: a monetary percentage and time frame.
Therefore, to monitor the results of any marketing strategy it is essential to address these measurables in your goal. This is how you will analyse what works for your business and gain the most of your marketing spend.
5. Create captivating content
Your content is the creative idea that will capture the attention of your customers and in turn, help you achieve your goal. From your previous audience analysis, this is your chance to really engage your audience in a way that makes you stand out from competitors. Make sure you pay attention to the length, timing and frequency of messaging.
If you're looking for the best digital signage service in Orange, the professionals at Select Digital
are ready to help you. Select Digital are experts in the industry and offer a wide variety of digital solutions including, printers, cloud storage, workplace productivity, interactive whiteboards and digital signage. Contact a Digital professional today
for service booking!
When you’re running a business in Bathurst, Orange, or anywhere across regional NSW, a reliable commercial printer is one of those things you don’t think about until it stops working. From professional client proposals to in-house forms and signage, the right commercial printer keeps your team moving and your business looking professional. But with so many choices, and plenty of confusing jargon, how do you pick the right one? Here’s what you need to know when choosing a commercial printer for your business, whether you’re leasing, buying, or just weighing up your options. 1. What Do You Actually Need to Print?
Most small and medium businesses don’t realise just how much they spend on office printing every year. Between paper, toner, repairs, and machine downtime, printing costs can add up fast - and eat into your profits before you know it. That’s why more businesses in Bathurst, Orange, and across regional NSW are switching to managed print services (MPS). Here’s how managed print services from Select Digital can cut costs for your business and free up your team to focus on what matters. 1. No More Guesswork - One Simple Monthly Bill With managed print, you get a clear monthly invoice that covers all your devices, toner, servicing, and support. That means no more surprise repair bills, no emergency toner runs, and no trying to keep track of different supplier contracts. Your budget stays predictable and under control. 2. Reduce Waste and Unnecessary Printing MPS includes basic print tracking and smart software that shows you exactly who is printing what - and when. You can set print rules, cut down on unnecessary colour or single-page jobs, and even prompt staff to print double-sided. Over time, this can cut your paper and toner usage by up to 30 percent. 3. Automatic Supply Replenishment Running out of toner at the wrong moment is frustrating and expensive. With managed print, your machines are monitored remotely, and supplies are shipped to you automatically before you run out. You’ll never be stuck with idle staff waiting for paper or toner to arrive. 4. Fewer Breakdowns, Less Downtime Regular maintenance is included in your plan, which means your printers and copiers are less likely to break down in the first place. If there is an issue, local support from Select Digital ensures fast repairs and minimal disruption to your workflow. 5. Consolidate Your Devices - Save on Energy and Space Most businesses have more printers than they actually need. Managed print providers can review your setup and recommend ways to streamline, like replacing old single-use machines with multifunction printers. You’ll save on electricity, reduce clutter, and cut back on those hard-to-track running costs. 6. Get Expert Advice Without the Extra Cost With MPS, you’re not just getting a printer - you’re getting a print partner. Select Digital keeps your business up to date with the latest technology, offers ongoing support, and helps you make smart choices that save you money over time. Ready to Take Control of Your Printing Costs? If you’re tired of unpredictable printing expenses or just want a better way to manage your office print setup, talk to Select Digital. Our managed print services are designed for Bathurst, Orange, and regional NSW businesses that want to work smarter and save more. Contact us today for a free print audit - and see how much your business could be saving.
Revolutionizing Printing: The Ricoh Pro C9500's Impact on Efficiency and Growth, with Select Digital Leading the Way
In today’s fast-paced business environment, efficiency and productivity are critical to success. That's why businesses need reliable and efficient multifunction printers (MFPs) that can handle their document management needs. The Ricoh IM3000, IM4000, and IM6000 are black and white MFPs that are designed to meet the demanding needs of modern offices. These printers offer a range of advanced features that enhance productivity and streamline workflows. They offer high-speed printing of up to 60 pages per minute, making them ideal for busy work environments where time is of the essence. With such high-speed printing capabilities, users can complete their printing tasks quickly and efficiently, freeing up valuable time to focus on other important tasks. One of the standout features of these MFPs is their advanced scanning capabilities. They offer single-pass duplex scanning, and file compression, which allows users to easily convert paper-based documents into digital files. This makes it easy to share documents with colleagues and clients, improving collaboration and communication. These MFPs also come with customisable user interfaces that allow users to customise the printer to meet their specific needs. This ensures that users can access frequently used features quickly and easily, which saves time and increases productivity. The Ricoh IM3000, IM4000, and IM6000 also come with advanced security features such as user authentication, data encryption, and secure printing. These features help protect sensitive information from unauthorized access, ensuring that confidential data is kept secure. If you're considering investing in these MFPs, look no further than Select Digital. We are a leading provider of managed print services, and we offer a comprehensive range of services to help businesses optimise their printing environments. Our services include Ricoh @Remote, which enables remote monitoring and automatic toner delivery, reducing the need for manual intervention and minimizing downtime. By partnering with Select Digital Supply, you can get the most out of your MFP. Our team of experts will work with you to customise a print solution that meets your specific needs, providing ongoing support to ensure optimal performance and maximum cost savings. The Ricoh IM3000, IM4000, and IM6000 are reliable and efficient black and white MFPs that offer a range of advanced features to enhance productivity, streamline workflows, and improve document management capabilities. With Select Digital managed print services, including Ricoh @Remote, you can maximize the benefits of these MFPs and achieve greater efficiency and cost savings in your office. So why wait? Invest in the Ricoh IM3000, IM4000, or IM6000 today and take your business to the next level. More Info
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